MARKETING EXECUTIVE – RETAIL
Job Description
Marketing executives are involved in aspects of marketing, including: planning; advertising; promotion; public/media, relations; product development; distribution; sponsorship; and research.
Typical Work Activities
· Developing advertising opportunities, which can involve placing adverts in national and specialist publications.
· Maintaining and building contacts with the media;
· Writing and distributing press releases;
· Preparing photo shoots;
· Managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printers;
· Arranging for the effective distribution of marketing materials
· Maintaining and updating mailing databases;
· Organizing and attending events and exhibitions;
· Carrying out market research and customer surveys to assess demand, brand positioning and awareness;
· Evaluating marketing campaigns
· Monitoring competitor activity
· Analyzing pricing positions;
· Contributing to long-term marketing plans and strategies;
· Managing budgets;
· Supporting the Marketing Manager, and other colleagues.
Skills
· University Degree
· Excellent organization and communication skills (verbal and written, Arabic and English)
· Self-motivated, comfortable working independently, with the ability to work within tight deadlines
· Proficiency in Microsoft Office is essential
Experience in Graphic and Design Software (Photoshop or Illustrator) is a must
· Ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public.
· Ability to write reports, business correspondence, and procedures.
· Successful candidates are innovative, self-starters, independent, highly creative workers with good follow-up skills, demanding nothing less than the best, energetic, organized and possess excellent interpersonal skills.
· Meticulous Planning is required. Approximately 15 events occur per year but require months of planning & development.
Education
Business Administration, Marketing, Journalism or Mass Communication |
